We utilize the Google Ads service to measure the success of advertising and conversion tracking activities offered through our website and to enhance the efficiency of advertising campaigns. This service, provided by Google, is an advertising analysis tool that helps us understand user behavior.
What is Google Ads?
Google Ads is an online advertising service offered by Google. Through a tracking code (Google Ads Conversion Tracking) placed on our website, we can monitor conversion actions performed by users (such as filling out a form, making a purchase, or requesting a service). This allows us to analyze the effectiveness of our advertisements.
Which Cookies Are Used?
Within the scope of the Google Ads service, one or more cookies may be placed to monitor user interactions. These cookies enable the display of ads related to products or services previously shown interest in by the user and measure the success of advertising campaigns. Some of the cookies used include:
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_gcl_au: Used by Google AdSense to measure the effectiveness of advertising services. Typically stored for 3 months.
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IDE: Used by DoubleClick (Google) to analyze user behavior and optimize ads. Typically stored for 1 year.
Purpose of Cookies
These cookies allow us to present more relevant and engaging advertisements to users. They also help us evaluate the performance of our ads and understand which campaigns are more successful. The data obtained is anonymous, and the privacy of personal data is prioritized.
User Control
Accepting or rejecting Google Ads cookies is entirely up to the user's preference. When you first visit our website, you will encounter a notification allowing you to set your cookie usage preferences. If you accept, cookies will be placed in your browser. If you decline, these cookies will not be used, and ad tracking will not occur.
Managing Cookies
You can delete or disable these cookies at any time through your browser settings. However, disabling cookies may result in less relevant advertisements being presented to you.